OS API branding

The importance of our brand

It is important that our brand is applied correctly and consistently by you and adheres to the terms and conditions of our API solutions. It is also imperative that the nature of our roles are correctly communicated through the application of our logo and the correct explanation of our relationship.

This document provides guidance for you, as our API solution users, on the application of our branding. For these applications the API logo is used within our APIs only.

Why is this important to us?

Our brand is our personality, it represents who we are, so it’s extremely important that we protect our credibility and reputation. If you are using our API solutions it’s important that our brand is applied correctly. Through following these guidelines and applying the correct logo to our API solutions we can ensure that our brand is being represented correctly.

If you have any further questions about the use of our brand on your applications please contact our Support Team

Helpful links:

OS API Branding on GitHub - Branding for users developing solutions using OS data supplied via our APIs.
OS API logo download (ZIP) - Download the OS API logo from our Brand Portal.

Logo and copyright overview

To ensure our logo stands out on a map application, there is a keyline ‘blur’ added to both logo versions to ensure readability. These logo versions can only be used on a digital map application.

Full colour API logo

Our full colour logo is the preferred application option on a digital map.

Examples

Our coloured API logo is to be used on any illustrated map as shown below.

White API logo

The white logo with a grey keyline is the alternative application option on a digital map.

Examples

Our white API logo is to be used on any satellite, photographic or illustrated map as shown below.

Copyright

A downloadable asset is available. This includes the copyright statement and links for both error reporting and OS terms and conditions on a tinted bar. This should be edited to the correct date while retaining all original links.

Positioning

Copyright statement

Our copyright statement, terms and conditions and error reporting link should be positioned within the the embedded map across your web applications. This information should still be present within your mobile applications however this should sit within your menu bar, rather than on the map itself, to ensure that the limited view is not obscured.

Logo

Our logo should be positioned in the embedded map window across all your digital applications. This positioning should also be followed on a web and mobile application.

Exclusion zone - Minimum clear space

The logo exclusion zone is defined by the size of the ‘O’ from the word ‘Ordnance’ in the wordmark. The dimensions of the ‘O’ should be used on all sides of the logo to ensure clear space. No other element should encroach into this space, such as typography or graphic elements.

Minimum and Maximum

Minimum size

Minimum sizes have been set to ensure legibility for digital applications. The logo should remain the same size at all times, this is a fixed asset on a scalable map.